Like Prabha Mohanty other designers are picking up the fibre and using it
superficially. The designer range for men is suited to meet the most
exciting and sophisticated standards of the consumer. Jute is
presented in the most natural look for the men. Soft pleats and high
waists are in for Trousers made of blended jute in muted colours.
In order to make sophisticated products like fashion garments, jute needs to
be blended with fibres like wool, nylon, rayon, acrylic or
polypropylene. These blends enrich the fibre in feel, appearance,
durability, resilience and washability. As far the cost factor, jute
being one of the cheapest fibres available in India.
High profile designers like Ashis Soni and Mumbai's Pawan Aswani have
featured jute ensembles on fashion show as at the Lakme India Fashion week
2000 and International Fairs in Dusseldorf, Germony.
The National Institute of
Fashion Technology (NIFT) has also participated in many fashion show in
association with the Institute of Jute Technology and
'India's premiere only natural fabrics store', Mumbai, patronesses jute
creation to a large extent.
A model shows a creation part of the Etro Spring-Summer 2011 fashion
collection, during the fashion week in Milan, Italy, Friday, Sept. 24, 2010.
Fabrics tend to be natural ranging from linen to gauze and jute. Chiffon is used for the more sophisticated styles.