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7.2 General Principles of Environmental Labeling as per ISO 14020

  • Environmental labels and declarations shall be accurate, verifiable, relevant and non-deceptive.

  • Procedures and requirements of environmental labels and declarations shall not be prepared, adopted or applied with a view to, or with the effect of creating unnecessary obstacles to international trade.

  • Environmental labels and declarations shall be based on scientific methodology that is sufficiently through and comprehensive to support the claim and that produces results that are accurate and reproducible.

  • The development of environmental labels and declarations should, wherever appropriate, take into consideration the life cycle of the product or service.

  • Environmental labels and declarations shall not inhibit innovation which maintains or has the potential to improve environmental performance.

  • Any administrative requirement or information demand related to environmental labels and declarations shall be limited to those necessary to establish conformance with applicable criteria and standards of the labels and declarations.

  • The process of developing environmental labels and declarations should include an open, participatory consultation with interested parties.  Reasonable efforts should be made to achieve a consensus throughout the process.

  • Information on the environmental aspects of products and services relevant to an environmental label or declaration shall be available to purchasers from the party making the environmental labels or declaration.

  • Information concerning the procedure, methodology, and any criterion used to support environmental labels and declarations shall be available and provided upon request to all interested parties.

7.3 Type II Ecolabelling as per ISO 14021

Type II Eco-labeling scheme given in ISO 14021 is meant for the self-declaration of claims by the company regarding its products or services and do not call for third party certification like 'Ecomark' scheme which is like Type II Scheme.  Some government agency needs to be designated to accredit laboratories/technical institutions to verify claims made by the manufacturers.  Also the manufacturers following Type II Eco-labeling Scheme need to follow general principles of Eco-labeling as per ISO 14020.  In Type II Eco-labeling scheme, the manufacturers simply declare the information they wish to declare about the environmental aspects of their products.  The self-declared claims made in respect of products may be in the form of statement, symbol or graphics on product or package label, product literature, technical bulletins, advertising, etc.

Some of the terms for commonly used self-declared environmental claims are:

  • Compostable

  • Degradable

  • Designed for disassembly

  • Extended life product

  • Recovered energy

  • Recyclable

  • Recycled content

  • Reduced energy consumption

  • Reusable and refillable

  • Waste reduction

ISO 14021 specifies usage and qualification criteria and evaluation methodology for all such terms.

8.0 Conclusion

It is amply clear that regulatory actions by pollution control agencies alone can not restore the environment to its pristine state.  Pro-active and promotional roles as envisaged in Environmental Management System as per ISO 14001 as well as Type II Eco-labeling scheme given in ISO 14021 should also be geared up in harmony with the overall environmental protection strategy.  The time has come for consumers to take the lead in prompting manufacturers to adopt clean and eco-friendly technologies and environmentally safe disposal of used products through preventive and mitigate approaches.                      

 (Source : Indian Export Bulletin, March 10-16, 2001)

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